Hello everybody! We’re Emily Keller, the DNC Social Media Director, and Rebecca Kwon, DNC Social Content Associate. This year we shifted our social program’s goals for GOTV, prioritizing one-on-one conversations with voters and working to meet voters where they are. By focusing almost entirely on voter education, we were able to help voters get the information they needed, without sacrificing our accounts’ followers, reach, or engagement (all three actually increased!!!).
Does this bring in money or votes? Newsletter 22
Does this bring in money or votes? Newsletter…
Does this bring in money or votes? Newsletter 22
Hello everybody! We’re Emily Keller, the DNC Social Media Director, and Rebecca Kwon, DNC Social Content Associate. This year we shifted our social program’s goals for GOTV, prioritizing one-on-one conversations with voters and working to meet voters where they are. By focusing almost entirely on voter education, we were able to help voters get the information they needed, without sacrificing our accounts’ followers, reach, or engagement (all three actually increased!!!).