Hey, it’s Jose – your favorite DNC email director – back again. I’m here today to share how our email program went above and beyond during an election in which building authentic, personal connections with supporters over digital was critical. The gist: By focusing our efforts on good content, deliverability, and reactivating inactive supporters, the DNC managed to massively scale up both fundraising and organizing to finish the cycle with impressive results. Let’s dive in:
Does this bring in money or votes? Newsletter 20
Does this bring in money or votes? Newsletter…
Does this bring in money or votes? Newsletter 20
Hey, it’s Jose – your favorite DNC email director – back again. I’m here today to share how our email program went above and beyond during an election in which building authentic, personal connections with supporters over digital was critical. The gist: By focusing our efforts on good content, deliverability, and reactivating inactive supporters, the DNC managed to massively scale up both fundraising and organizing to finish the cycle with impressive results. Let’s dive in: